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Singletrack Cycles News

Exciting Changes Come to Singletrack Cycles

June 6th 2016

Singletrack Cycles has long been the biggest and best bicycle shop in the Snoqualmie Valley, one of Washington’s premier mountain biking destinations. Now under new ownership, the North Bend store is adding a bevy of new features and services guaranteed to help area riders get back on the trail, with the right equipment, as efficiently as possible.


Together with wife Stephanie, Erik Alston purchased the store on April 11th, 2016. A long-time Singletrack Cycles customer and mainstay in the local mountain biking scene, Erik has spent countless hours leading group rides across western Washington and toiling away maintaining and building trail in the Snoqualmie Valley. Most recently, Erik led numerous work parties in effort to resurrect many of the popular trails at Tolt-MacDonald Park that were lost to a clearcut. Erik now looks to bring that same level of passion and commitment to the retail world.


Since taking the keys less than two months ago, Alston has already installed a state-of-the-art point-of-sale system, complete with working chip card readers. With the new system, customers receive an automated email or text message the moment their bike is ready for pickup following service. Likewise, customers who special order a component or other item will automatically receive notification that their parts are in as soon as the item is logged into the system. Of course, customers who prefer to receive a phone call can opt to do so.


Knowing firsthand how important it is for a rider to find the right bike for them, Alston is excited to announce the addition of a demo fleet of bikes by Specialized. Available starting June 6th, customers interested in testing a Stumpjumper FSR Comp 6Fattie or a Rhyme FSR Comp 6Fattie can schedule a time to take the bike for a spin on local trails. Be sure to call ahead to ensure your size is available.


Those new to the sport or simply looking for a refresher will be excited to know that the new Singletrack Cycles is now offering after-hours maintenance classes. The store’s trusty mechanics will be going over the basics of on-trail bicycle repair including flat tires, broken chains, and other minor fixes you may need to make in order to get yourself rolling back to the trailhead should something go wrong.


As mountain biking continues to gain in popularity throughout the region and expansive local trail systems like Tiger Mountain and Raging River increase the opportunity for riders to challenge their equipment, so is Singletrack Cycles expanding to accommodate the increased ridership. Staff recently dusted off their carpentry skills and expanded the store’s service wall, increasing the number of bikes they can accept and store for service. The shop is also growing the size of its service team and has two openings for experienced bicycle mechanics.


The Alstons purchased Singletrack Cycles from Loren and Diane Morris who took ownership of the store in 2000. Diane will continue to work weekends throughout the summer. Longtime employees Brandon Schmid and Chris Hampton will continue their roles as Sales Manager and Service Manager, respectively. Nick Alston is joining the team as a Sales Associate, ensuring the shop’s family-oriented tradition continues.


Singletrack Cycles is located at 119 W. North Bend Way and is open seven days a week.